How did our partnership start?

The usability and quality of mobile services are at the heart of any successful banking strategy.

Moving towards modern banking, POP Pankki began the process of deep digital transformation. One of the steps in the process was to build mobile banking from scratch. The goal was not only to increase customer satisfaction but also to open up new opportunities for financial and insurance product sales.

Our solution was one of the foundations of POP Pankki’s digital transformation.

Challenges

• Digital transformation of the bank cooperatives (diverse stakeholders and digital debt).
• New UX/UI supporting users in day-to-day operations.
• Create secure and scalable software for future upgrades.
• Cross-sell functions for insurance and mortgages within the app.
• New functionalities enhancing the convenience of the clients.

Secure authentication

Created for a group of cooperative banks and insurers, the POP Pankki app identifies users using the TUPAS protocol (the Finnish Online Bank Identification Strong Customer Authentication platform). It has also passed the Finnish F-secure security audit. 

New cross-selling channel

The application not only provides functionalities for the bank’s customers but has also created an entirely new channel for cross-selling. In the year the application was launched, the number of insurance clients increased by nearly 20%. The app communicates with external APIs to complete banking operations (payments, accounts management, savings accounts, loans), servicing insurance (generating quotes, purchasing policies, paying premiums) and external services (e.g. selling investment funds).

Enhancing the banking experience

Value-added services refer to features within banking software that enhance main financial products and services. Unlike traditional banking functionalities, such as saving accounts, money transfers, or loans, VAS extend beyond basic functions, which makes banking apps more convenient and universal. Solutions proposed by banks may vary to meet diverse customer needs. 

Success afterwards

• A new app has increased insurance sales by 20%
• 28-31k active daily users on Android
• 10-11k active daily users on iOS
• In 2019, it achieved the best results in its history, recording a profit increase of 126%
• Enjoyed the highest customer satisfaction in the Scandinavian countries (EPSI Rating 2019)

After the implementation

Thanks to the current mobile application, the POP Bank Group has been able to position itself larger than its competitors and build an ever-evolving sales channel.

After implementing it and completing other transformation processes in 2019, the bank achieved the best results in its history, recording a profit increase of 126% and enjoying the highest customer satisfaction in the Scandinavian countries (EPSI Rating 2019).