What Comes After The App Launch? 7 Tips About The Post-App Launch Strategies!

Małgorzata Sikora
Malgorzata Sikora
May 16, 2024 | Business Insights
Mobile app launch

The launch of a mobile application on Android and iOS marks a pivotal starting point for success and gaining app popularity. However, the real journey and a series of challenges lie ahead. Many founders and investors often forget that the mobile app launch is not the end of the app development and promotion process. The mobile app market, and, more widely, the world of technology are in a constant state of evolution, making it the creators’ responsibility to deliver and update new values for users. Values that they are willing to pay for, whether through their attention or credit cards. Of course, this must be done with a focus on user safety, ensuring unlimited access to app resources and functionality, all in line with their needs.

What to keep in mind after the entire development process and publishing your mobile application in app stores? Check out some key advice from Speednet experts.

Maintaining Mobile App Stability – SLA

First and foremost, ensure stability. This is a priority for the target audience in the realm of mobile applications and new technologies. To ensure uninterrupted use and avoid user dissatisfaction, maintaining a high level of availability and performance is crucial. According to the 2023 “Mobile App Performance & Trends” report, 62% of users abandon apps after experiencing crashes or when selected app features fail to work. Establishing Service Level Agreement (SLA) contracts with technology providers sets stability standards and defines response times in the event of disruptions.

Creating and Testing New App Functionalities

Flexibility and real-time responsiveness to evolving user needs are essential for the long-term success of a mobile application. During the project stage, you can’t foresee everything. Regularly designing and implementing new features and services while maintaining user-friendly navigation keeps the app attractive and competitive. Remember that users may be on both Android and iOS platforms. Therefore, conducting tests and simulations on various systems with beta testers is crucial. Before introducing new features to your app, thorough testing is necessary to avoid errors and ensure smooth usability.

Customer Feedback – Updating the Mobile Application

The next step involves analyzing feedback, app stores reviews, app analytics, and suggestions from hard users e.g. after the onboarding process. Their experiences and extended time spent within the app environment provide valuable insights into what works well and what can be improved.

Regular interaction with users helps create a mobile application that aligns with their needs, particularly across different devices. It’s the duty of every creator in the mobile app industry. Incorporating updates based on user feedback builds user loyalty and increases revenues generated through in-app payments. Analyzing user preferences and behavior offers insights into what improvements can be made in the app’s user experience (UX) and user interface (UI). Feedback is a priceless asset for founders.

Competitor Monitoring

Competition in the realm of mobile applications is fierce, and app development is an ongoing endeavor. Monitoring the activities of competing apps in the app stores allows for understanding market trends, avoiding the repetition of others’ mistakes, and preparing for industry revolutions. Competitive analysis can provide extremely valuable insights into what attracts users and which features are valued.

Direct interaction with the creators of certain technologies offers valuable insights into technological advancements. At Speednet, we often connect our developers with the creators of the latest frameworks, tools, and programming languages for knowledge exchange. This keeps us informed about what your competition might soon be implementing. Every app developer likes it.

Mobile App Marketing – Social Media Presence

Communication with users after the premiere is essential to maintain their interest and engagement. Marketing campaigns are fundamental when it comes to mobile app development. Utilizing social media platforms enables users to receive regular updates about news, promotions, and features. Building a community around the app enhances loyalty and increases its visibility. A landing page for early adopters is also important for the app’s success. A mobile app without an engaged community can quickly lose its core user base. Without marketing efforts, it won’t attract potential app users.

Make yourself and your mobile app known to new users across various social media platforms. With a marketing strategy in place, you can ensure that your app retains its core user base and continues to attract new app users.

App Store Optimization (ASO)

App Store Optimization (ASO) involves a set of activities that help apps rank higher in app stores’ search results for specific keywords, beating out competitors. ASO services typically involve an ongoing, continuous process that requires an in-depth analysis of other solutions available on the market and their actions. Optimizing keywords and keyword phrases, creating suitable screenshots and headlines, and considering various other factors elevate native and hybrid apps in search results. This way, a larger number of users can find and download your app from the web and ultimately generate revenue through mobile payments. The mobile app development process often isn’t feasible without proper ASO.

Updating the Technological Stack in Older Mobile Apps

As technology evolves, an app must remain compatible. Regular updates to the technological infrastructure help maintain performance, security, and functionality. Ensuring that the app aligns with the latest technological standards ensures its competitiveness in the market, maintaining functionality, stability, and performance.

The App Launch Is Only the First Step in the Development Process

The development of mobile applications after their premiere is an ongoing, dynamic process that needs continuous adaptation. On top of that, this process requires responsiveness to evolving user expectations, new business goals, key performance indicators, and market conditions. Ensuring stability, creating new features, incorporating user feedback, competitor analysis, marketing, ASO, and technological updates are key to long-term success after mobile app launches. Acquiring more users, fostering their loyalty, and monetizing user engagement are the goals. If this aligns with your post-launch plan and you’re seeking a technology partner to guide you and your app through this entire process, feel free to contact us!

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